As you may remember from last week, Google announced a (rather large) change to their privacy policies and if you are a Google user you have probably noticed that they have tried to make you aware of the changes with arrows pointing to it and by redirecting you to their policy page once.
Electronic Privacy Information Center (EPIC) has filed a suit in the Washington D.C. district court claiming that the upcoming privacy changes – which are planned to take effect March 1st – will cause “irreparable injury to EPIC and the public.” EPIC claims that the change violates a settlement agreement that Google and the FTC reached last march forbidding any privacy changes without consent from the user. EPIC wants the court to issue a temporary restraining order on Google, they also ask for a preliminary injunction compelling the FTC to enforce the settlement agreement from March last year.
If Google chooses to take full advantage of all the possibilities in this policy change it could have a huge impact on our daily use of the internet. Just try to think about how many services you use every day are owned and run by Google. One of the biggest things could be their steady growing market share on the smartphone OS field, just imagine how many people Google can track via the GPS in their Android phones, so if Google knows that you visit golf courses a lot based on your phone GPS they can spam you with golf ads on all pages you visit that are showing Google AdSense ads (and that’s most pages nowadays). They know which apps you download on your phone, which games you play and so could tailor your search results in Google search to show results based on that also. Because Google has AdSense ads on most pages they can track your every move online, and now that they’ve opened up the door for themselves to use that information, well no one can really know the consequences, but they could be very big. Continue reading